The fashion world has been buzzing in anticipation for the Missoni for Target collection since the partnership was announced in May.
Our Faye’s customers have been coming in with both excitement and concern over the collaboration. A few apprehensions arose from our fashionistas that perhaps the items they had previously purchased from the designer, as investment pieces, wouldn’t be as valuable now as the more affordable pieces emerge on the market. I beg to differ on this trepidation!
Vera Wang, Zac Posen, Alexander McQueen, Stella McCartney and Jimmy Choo are just a few other designers that have also teamed up with mainstream retailers to launch affordable lines based off of their high-end brands. Personally, I am getting married and searching for the perfect wedding gown. My dream is to have a Vera Wang original because I love and respect her work. My view hasn’t changed, just because you can also find her at David’s Bridal and Kohls. I still think she is a fashion genius and just because she has filtered more into the mainstream audience, doesn’t mean that one of her high-end couture dresses is no longer valued.
Since the Missoni collection for Target launched on Tuesday, the fashion house has had a resurgence of energy. Everyone is buzzing about the luxury designer that started in 1953 and the fashion house now seems to be more popular than ever. Target’s website crashed for most of the day on Tuesday and lines formed at most stores across the country with eager shoppers all wanting to get their hands on the goods.
Missoni only intended to have their collection in stores for 6 weeks; however the line almost completely sold out during the first few hours. Most people I’ve talked to didn’t even have the opportunity to get their hands on a single piece to look at.
Everyone is talking about Missoni and now more than ever the general public knows and appreciates the brand. Two days after the launch only a few scattered pieces remain at Target. With all of the hype surrounding the collection, it's safe to say that the stock in your investment Missoni pieces has just gone up!
Posted by Katie K. on 9/15/2011 | 5:14 PM |
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